Hi there!
I'm a Creative Director with a 22 year track record within the creative industry. Always with two things in sharp focus:
1. Brand message (brand design, strategy & identity)
2. Consumer needs (brand experience)
Therefore I thrive on innovative brand communication concepts, inspiring storytelling, digital solutions for brands such as digital customer activation, IoT and websites, film, photography for food, non-food, fashion and beauty, production design, trend scouting and 3D projects for a wide range of industries and sectors.
I'm a strong conceptual thinker, essence seeker and problem solver, dedicated to create amazing solutions for your brand, corporation or company.
In the recent years I have been responsible for bringing concepts to life for some of the world's most exciting and forward-thinking brands, such as Nike, MEXX, Foot Locker, Converse, G-Star Raw, Mercedes-Benz, Jaguar, Dupont, Clinique Cosmetics, DHL, Elizabeth Arden and many others.
Surprisingly one of the questions that I get asked by many brands sooner or later: Should we focus on digital only these days?
The answer is swift and easy: A successful brand should never only focus on one specific communication channel.
The brand and the brands message should always be at the very center of thoughts and a guide for what measures are needed. The most effective marketing mix – or channels – should be chosen, depending on the story to be told.
In today's communications, the digital realm is certainly a very important one, but it is only one – of many – drivers in the toolbox of powerful marketing measures to create a successful brand.
I prefer to consider all of them, from the very beginning. The key is to choose and link those channels, depending on the message, the target group and – most importantly – the story content. This toolbox includes mainly, but not only:
- Digital (signage, online, SMM, apps etc.)
- TV
- Radio
- Print
- Live
- 3D (In-store)
As we all know, content is king! Therefore I create content. For brands. Cross channel.
Please use the contact form if you have further questions or drop me an email at oliver@brandshifter.net
I look forward to hearing from you.
Oliver